Google Ads Results That Show Up in the Bank Account

The challenge

The account had plenty of spend but no clear path from first click to booked job. An audit and attribution review showed where prospects were dropping off, so we rebuilt the journey from first search to enquiry.

What we changed

• Rebuilt the campaign structure around local and interstate routes
• Rolled out newer ad formats alongside the restructured campaigns
• Moved to a bidding strategy tuned for leads, not clicks
• Added remarketing to bring undecided visitors back

The challenge

Most of Riedel's sales came through organic search. Earlier attempts at Google Ads hadn't paid off, so they needed paid search that added revenue at a healthy return instead of just adding cost.

What we changed

• Built geo-targeted campaigns for each key location
• Took over the top of the results page in every priority market
• Ran detailed keyword research to cut wasted spend
• Used remarketing to win back high-value browsers

The challenge

Ads were paying for vague "roofing" searches while urgent, ready-to-book searches slipped through. Clicks also went to a general website that wasn't built to convert, so cost per lead was high and results were patchy.

What we changed

• Built a dedicated landing page with clear calls to action, service highlights and finance options
• Gave restorations, repairs and emergency work their own campaigns to capture high-intent searches
• Targeted Sydney suburb by suburb with locally relevant ad copy
• Added call ads and lead forms so mobile searchers could reach out instantly
• Set up remarketing for homeowners who requested a quote but hadn't booked

The challenge

After a disappointing run with their previous setup, the business needed Google Shopping and Facebook campaigns built properly from the ground up.

What we changed

• Cleaned up the product feed and restructured the account
• Set bids separately for each product category and best seller
• Followed up Shopping visitors with Facebook and dynamic product ads

The challenge

Targeting was too loose on both channels to bring in steady leads, and several campaigns were paying high costs per click without a single conversion. Left alone, the budget would have kept draining.

What we changed

• Built standard and custom audiences
• Used pixel data to learn who was actually converting
• Turned the client's CRM and email list into Sydney lookalike audiences
• Researched industry keywords and matched each one to the right campaign