Blog
Google Ads Guy Blog
& Search Advertising Insights
Actionable strategies, industry updates, and proven tactics to maximise your Google Ads ROI.
Negative Keywords: A 90 Day Cycle for Google Ads Campaign Managers
Learn how campaign managers use negative keywords in Google Ads, from match types and search term reviews to shared lists and a 90 day cleanup cycle.
Marketers: Better Google Ads Leads in 90 Days by Fixing Measurement
For marketers and owners: improve Google Ads lead quality by fixing measurement and feeding CRM outcomes back to bidding, with realistic gains in 90 days.
Client Ready Google Ads Reporting for Marketers and Service Businesses
A practical playbook for Google Ads reporting with client-ready templates, three KPI sets, automation trade-offs, and action-focused executive summaries.
Australian NDIS Providers: Compliant Google Ads With a 90 Day Plan
Compliance first Google Ads for Australian NDIS providers: compliant ad copy, tracking and landing pages built to book participants.
Cut Cost Per Won Job in 30–60 Days: Google Ads for Australian Tradies
An Australia-first playbook for tradies: run a 30–60 day Google Ads test, focus on cost per won job and suburb keywords, and keep your advertising...
AHPRA Safe Google Ads That Book Dental Patients in 2–4 Weeks in Australia
Book more patients with AHPRA safe Google Ads. Australia focused playbook with 2–4 week tests, conversion tracking and local targeting to turn clicks into...
4 Tests to Stop Wasting Ad Spend: Exact vs Phrase Match After BMM
Compare exact and phrase match after Google folded BMM into phrase. Run a four step test and Search Terms checks to protect your ad spend and improve...